MUNCHIES . Cadbury Flake Chocolate

by Kris   ⋅   December 6, 2005   ⋅   Comment now   ⋅    RSS

I saw this oddly wrapped stick (not heat-sealed, just twist-closed ends) on our trip to New Orleans and again in Seattle. Well, it’s dang hard to miss, it’s hazard yellow. I passed on it in LA, but took a chance on it in WA, imagining the colder climate would prove a better buy. First off, opening it while walking is a truly stupid idea, but I saw a manhole cover I wanted to shoot and was distracted along the way. It’s well flaky, doi and the fragile stuff that resembles chocolate shavings/curls is just packed together, so any thoughts of transporting it without pieces falling off is just silly-talk. (I tried mailing a few back home anyways, haha.)

The confection was accidentally discovered when the excess chocolate spilled over from mold-fillings folded repeatedly on itself and cooled, forming crumbly logs. It’s consistent with the pale trademark Cadbury color and creaminess. Evidentally, it’s pretty prevalent in Europe, popping up on everything from cakes to ice cream cones, even if only thrusted into the dessert. It’s also available in Praline, Dipped, and Snowflake (white chocolate) versions. Advertisements exemplify a modern woman as a “Flake”, foregoing men for chocolate often in provocative situations (40% of Flake consumers are men, probably due to the sexy ads). Would you like to be a “Flake”, too?

About the Author:

Kris Kobayashi-Nelson has zero cavities and has had dentists place bets against her. Although she’s a candy addict, she is no chocoholic; she thinks milk- and white- chocolate are disgusting. Kris does enjoy Cucu Azuki and Cream and assorted types of yummy gum.

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