Japan’s Eco-Friendly Bra

by Chris and Kris   ⋅   November 16, 2005   ⋅   Comment now   ⋅    RSS

Take that IPEX! Japan has a new technically advanced bra that offers both lasting support and warmth for the winter. Yeup. Warmth.

Check out the story from Tampa Bay 10 News below:

Japanese company creates heated bra

Tokyo, Japan - An environmentally conscious Japanese firm has decided to do its part to conserve energy.

Triumph, a leading lingerie company, unveiled a heated bra for winter. The fluffy creation contains special pads filled with an eco-friendly gel that can be easily heated in a microwave or with a hot water bottle. The design also includes a furry boa designed to double as a winter scarf. Being padded, the new bra packs a little more bulk than most regular designs. The bra, which comes only in white, also features a pendant shaped like a chili pepper dangling on its front. Matching shorts complete the outfit.

The company says the heated bra is not being offered for general sale. Instead the set is being viewed as a prototype product, the first step towards mass-producing eco-friendly clothing. Japan’s government is encouraging people not to set their domestic heating higher than 68% this winter, to reduce fuel consumption and conserve energy stocks.

You can view video of the bra in action here.

Special thanks to Susan for alerting us to the news article.

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