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McDonald’s will be “hip”, you’ll see

by Kris   ⋅   February 14, 2006   ⋅   Comment Now

Bigfoot mimics a vinyl-head version of mister famous pasty-face Ronald McDonald in upcoming television commercials aimed for the GenY and gen-yy demographic. (Dunno if that last one exists; I just made it up like staticians often do.) Seems like Sasquatch isn’t the only copycat; critics say the new plasticky Mickey D is a liiiittle too similar to the mute “King” from recent Burger King’s commercials.

McDonald’s and its competitors are trying to boost their cool quotient as they target teenagers and 20-somethings. That age group has fewer big expenses, such as mortgages, and more of a willingness to use disposable income try new products.

The new McDonald’s spots are part of an ongoing effort to update the company’s 50-year-old brand, but some industry watchers said they appear to be a “me too” response to mascot campaigns from rival hamburger chains. MORE..

damn you pigs! If I wasn't wearing these clown shoes-

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2 comments for “McDonald’s will be “hip”, you’ll see”

  1. LOL. Interesting. But it’s kinda silly if they’re trying to emulate the Burger King commercials. I find those creepy.

    Speaking of creepy, does anyone remember the weirdness that was McDonald’s I-AM-ASIAN.COM? Looks like they just got a site re-design.

    Chris Nelson on February 14, 2006

  2. Wow…I-Am-Asian.com IS really creepy! Chris, this is for you: http://video.google.com/videoplay?docid=-5847984513475560733&q=yellow+fever.

    Andrew Laffoon on February 20, 2006

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