So my friend has been bugging me for the past few months, pointing at the “Munchies” section and asking “when are you going to update it?” Another friend also asked this of me, mostly because he brings me treats from his trips to Japan. Even some of Chris’ friends have asked him about it. I’ve finally procured some time to write some stuff, so here goes.. even though I’m pretty sure that this product is only available in Japan. It’s called Feel Envy, akin to cousin Feel Safari, distant relative to Blonde Cats and Platinum Cats. If you think I’m joking now, you won’t believe half of this.

Where to start, where to start?? Well, let’s start with the box. This is a product designer’s wetdream. 4.25″ x 5.5″ or roughly quarter size of a letter size piece of paper; purple faux crocodile skin print adorns the bottom half. On the top half, on an ebony matte texturized background, golden embossed butterflies and their flat grey shadows flitter around a pic of the product, which loosely resembles a two-headed popsicle stick, you know the wooden ones that taper in the center that they try to trick kids into thinking are spoons for ice cream cups. These chocolate snowboards are made of rich cacao mass and fattening cocoa butter, but the conscientious Fujiya company added non-fat dry milk so that we can all keep our figures. They are, just like the box, patterns divided at the median. One side is uhm, chocolate brown, while the other has been lovingly drizzled with coconut and vanilla flavored white chocolate, creating chaotic lines.

As you pop open the box, you can’t help but hark on landfills as you find twelve individually wrapped candies each about 2″ in length (and the wrappers have butterflies on them) neatly tucked into four individually sectioned compartments, neatly tucked into a recloseable flap with a convenient advert for the company website emblazoned on the interior and printed on an enlargement of a bright magenta (you guessed it) butterfly. All the while, you are being bombarded with colors: the aforementioned regal purple mock croc on the outside contrasts the neon almost Culture Club green interior.

The taste is like any other chocolate confection from Japan, very very creamy and cocoa intense. You can even taste the coconut and it doesn’t taste like fake coconut. It’s all very subtle and well blended; no surprise goop in the center type stuff. These sticks are quite thin, unlike another landfill filler, Melty Kiss, which are teeny creamy cubes. They offer a more delicate munching experience, but with the same amount of flavor. The thin shape intrigued me, as does the remarkable box, which I want to save and I dunno, hide sawed-off pencils in? Maybe sticks of gum?

About the Author:

Kris Kobayashi-Nelson has zero cavities and dentists place bets against her. Although a candy addict, she is no chocoholic; she thinks milk- and white- chocolate are disgusting, but she’ll continue to review them for you. She loves coconut though.

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