Multiple articles on Paris Hilton and multiple articles on cast members of Grey’s Anatomy? I mean, I know they’re probably trying to appeal to a certain demographic, but c’mon; that’s a pretty pathetic offering.

Wow…they have some large headline photos there - I kinda like the design. Except they haveta drop the ‘beta’ off the logo - that’s lame.

Neat site, but the content looks a little too ‘celebrity gossipy’ for me though.

@David: Yah, the subject matter may not be for us, but Yahoo does realize that that’s what a lot of average joe internet users are interested in reading about. Just look at the huge popularity of TMZ and perez hilton. OMG is just a good business decision for them. And with regards to Beta, I think GMail’s been sporting a beta tag for a few years now.

@Jeremy: Okay, Sergey’s secret lover. You know that in two years when Google rips off OMG, making it uglier, blockier, and blue, and retitles it the ever so original “omGoogle” you’ll be thinking it’s the best thing since iGoogle, which in itself is another bit of a laugh.